Based on the current by-the-glass menu, the reserve bottle list, and product mix sales data from Jan 1 – Jul 15, 2026 (6.5 months). No cost/margin data was available in the export, so rankings reflect velocity and revenue only.
All 25 wines are performing and none warrant cutting. But the category mix tells a clearer story once you break it down by section:
| Category | SKUs | Glasses YTD | Revenue YTD | Avg $/Glass | Share of BTG Revenue |
|---|---|---|---|---|---|
| Rosso | 11 | 10,111 | $243,188 | $24.05 | 55.8% |
| Bianco e Rosato | 9 | 9,194 | $172,447 | $18.76 | 39.6% |
| Spumante | 5 | 1,454 | $20,067 | $13.80 | 4.6% |
| Wine | Category | Glasses YTD | Revenue YTD | Avg $/Glass |
|---|---|---|---|---|
| Villa Maria — Sauvignon Blanc | Bianco | 2,786 | $48,532 | $17.42 |
| Benton Lane — Pinot Noir | Rosso | 1,513 | $35,188 | $23.26 |
| 1847 — Cabernet Sauvignon | Rosso | 1,179 | $35,034 | $29.71 |
| Zenato — Pinot Grigio | Bianco | 2,098 | $32,679 | $15.58 |
| Ornellaia "Le Volte" — Super Tuscan | Rosso | 925 | $31,506 | $34.06 |
| Ribo — Cabernet Franc | Rosso | 1,144 | $26,013 | $22.74 |
| Borgo Scopeto — Chianti | Rosso | 1,059 | $24,572 | $23.20 |
| Avignonese "Grifi" — Super Tuscan | Rosso | 892 | $22,400 | $25.11 |
| Umani Ronchi — Montepulciano d'Abruzzo | Rosso | 1,148 | $22,238 | $19.37 |
| Antinori Bramito — Chardonnay | Bianco | 1,005 | $21,228 | $21.12 |
| Villa Sparina — Gavi di Gavi | Bianco | 925 | $20,962 | $22.66 |
| Achaval Ferrer — Malbec | Rosso | 867 | $18,856 | $21.75 |
| Feudi Salentini — Rosé | Bianco | 976 | $17,176 | $17.60 |
| CVNE — Tempranillo | Rosso | 654 | $14,401 | $22.02 |
| Licia — Albariño | Bianco | 530 | $12,578 | $23.73 |
| Cleto Chiarli — Lambrusco | Spumante | 564 | $8,984 | $15.93 |
| Massican — Pinot Grigio | Bianco | 390 | $8,803 | $22.57 |
| Remole — Sangiovese | Rosso | 522 | $8,608 | $16.49 |
| Los Dos — Sparkling Rosé | Spumante | 623 | $8,090 | $12.99 |
| Panthera — Chardonnay | Bianco | 324 | $7,819 | $24.13 |
| Nicosia — Nerello Mascalese | Rosso | 208 | $4,372 | $21.02 |
| Pieropan — Soave | Bianco | 160 | $2,670 | $16.69 |
| La Gioiosa — Prosecco | Spumante | 130 | $1,612 | $12.40 |
| N/A "Prosecco" | Spumante | 84 | $769 | $9.15 |
| Flores — Cava | Spumante | 53 | $612 | $11.55 |
25 pours is on the high side for a by-the-glass list — more open bottles at risk of oxidizing, more cooler space and COGS tied up, and a harder list for staff to know deeply. The good news: the weakest performers here cost almost nothing to cut.
| Wine | Category | Glasses YTD | Revenue YTD | Action | Notes |
|---|---|---|---|---|---|
| Flores — Cava | Spumante | 53 | $612 | Cut | Weakest Spumante pour; Los Dos Sparkling Rosé and Cleto Chiarli Lambrusco cover the category |
| La Gioiosa — Prosecco | Spumante | 130 | $1,612 | Cut | Second-weakest bubble; drops Spumante from 5 slots to 3 |
| Pieropan — Soave | Bianco | 160 | $2,670 | Cut | Weakest Bianco pour by a wide margin |
| Nicosia — Nerello Mascalese | Rosso | 208 | $4,372 | Cut | Weakest red on the list, well behind the rest of the Rosso section |
Two judgment calls, not clear-cut trims — these are duplicate-style pairs where one wine is doing 3-4x the business of the other. Worth confirming with your GM whether the weaker one is playing an intentional "step-up" role before cutting it:
| Wine | Category | Glasses YTD | Revenue YTD | Vs. | Action |
|---|---|---|---|---|---|
| Panthera — Chardonnay | Bianco | 324 | $7,819 | Antinori Bramito (1,005 gl / $21,228) | Confirm intent |
| Massican — Pinot Grigio | Bianco | 390 | $8,803 | Zenato (2,098 gl / $32,679) | Confirm intent |
If neither is intentionally positioned as a premium step-up pour, cutting both would take the core BTG list from 21 down to 19 — a genuinely tight, high-performing list with almost no lost revenue.
| Wine | Glasses YTD | Recommendation |
|---|---|---|
| Sauvignon Blanc, Ch. de Sancerre | 142 | Keep |
| Barolo, Ratti "Marcenasco" | ~36 | Keep |
| Cabernet Sauvignon, Dana "Vaso" | ~18 | Keep — monitor |
| Chardonnay, Dom. Serene "Evenstad" | 5 | Swap out |
The Evenstad Chardonnay is the one weak link in the reserve BTG rotation at $30/glass — barely moving. Swap it for a stronger reserve white, or drop the reserve-Chardonnay slot until you have a better bottle for it.
4 of these show an explicit "0" in the POS (confirmed zero sales). The other 17 have no matching sales record at all — meaning either they truly haven't sold, or they were never rung in correctly as a distinct POS item. Worth a quick physical inventory check on the 17 before assuming they're dead.
Barolo Fontanafredda note: the POS shows a different Barolo (Paolo Scavino) selling in this slot instead — the printed list may be out of date. Confirm with your GM which bottle is actually on the floor.
| Wine | Price | Bottles YTD | Action | Notes |
|---|---|---|---|---|
| Blanc de Blancs, Raventós Spumante | $48 | 0 | Fold into BTG | Priced right at BTG spumante range |
| Blanc de Blancs, Fratelli Berlucchi Spumante | $80 | 0 | Feature | Test as a $16-18 glass pour before folding in |
| Saten Brut, Monte Rossa "Sanseve" Spumante | $85 | 2 | Feature | Some traction — keep pushing |
| Blanc de Blancs, Perrier-Jouët Spumante | $190 | 1 | Special-occasion hold | Champagne prestige pour, not a volume play |
| Rosato, G.D. Vajra Spumante | $75 | 0 | Fold into BTG | Rosé is thin on the BTG list — good test |
| Txakolina, Ameztoi Bianco | $55 | 1 | Taste pour | Unfamiliar varietal, needs intro |
| Carricante, Planeta Bianco | $55 | 0 | Taste pour | |
| Pecorino, Moncaro Bianco | $40 | 1 | Fold into BTG | Cheap, easy placement |
| Verdicchio, Andrea Felici Bianco | $40 | 2 | Fold into BTG | |
| Garganega, Meggiolaro "Saro" Bianco | $75 | 0 | Feature | |
| Bianco Nero d'Avola, Morgante Bianco | $45 | 0 | Fold into BTG | |
| Gavi di Gavi, Villa Sparina "Monterotondo" Bianco | $85 | — | Confirm | POS name overlaps core BTG Gavi (925 units) — can't isolate reserve sales; fix POS entry first |
| Gewürztraminer, Girlan Bianco | $66 | 0 | Taste pour | Aromatic/polarizing — needs intro |
| Vernaccia, Guidi Bianco | $60 | 0 | Taste pour | |
| Chardonnay, Massolino Bianco | $80 | 4 | Keep | Best-performing white on the reserve list |
| Chardonnay, Murva Bianco | $150 | 0 | Feature / dinner | Boutique bottle, needs story-telling |
| Vitovska, Zidarich Bianco | $115 | 4 | Keep | Performing |
| Rosé, Marques De Riscal Bianco | $35 | 0 | Fold into BTG | Cheapest bottle on the list — easy win |
| Nerello Mascalese, Tascante Rosso | $60 | 1 | Feature | |
| Nerello Mascalese, Nicosia "Monte Gorna" Rosso | $70 | ~1-3 | Confirm | Name overlaps core BTG Nicosia pour — split the POS button |
| Nebbiolo, Borgogno "No Name" Rosso | $120 | 55* | Keep | *combined bottle + reserve-glass pours — clearly working |
| Barbera d'Alba, E. Pira e Figli Rosso | $90 | 2 | Feature | |
| Chianti Classico, "Strada al Sasso" Rosso | $130 | 2 | Feature | |
| Chianti Classico, Dievole Rosso | $155 | 3 | Feature — watch | Best of the two Chiantis |
| Rosso di Montalcino, Podere le Ripi Rosso | $110 | 1 | Feature | |
| Cesanese, Casale del Giglio "Matidia" Rosso | $60 | 1 | Fold into BTG | Cheap, food-friendly everyday red |
| Cabernet Franc, Ampeleia Rosso | $90 | 1 | Feature | |
| Super Tuscan, Poggio al Tesoro "Il Seggio" Rosso | $120 | 3 | Feature — watch | |
| Super Tuscan, Gaja, Ca' Marcanda Rosso | $350 | 1-2 | Collector hold | |
| Super Tuscan, Ornellaia, Superiore Rosso | $450 | 0 | Trophy tier | See trophy-bottle section above |
| Brunello di Montalcino, "Ugolforte" Rosso | $130 | 7* | Keep | Top performer on the reserve list |
| Brunello di Montalcino, Casanova di Neri Rosso | $300 | 1 | Collector hold | |
| Brunello di Montalcino, Caparzo Rosso | $315 | 2 | Collector hold | |
| Red Blend, Vecchio Grion Rosso | $85 | 0 | Cut | No clear angle |
| Red Blend, Montevetrano Rosso | $140 | 1 | Feature | Cult producer — needs a story on the floor |
| Red Blend, Quinta Sardonia "Q" Rosso | $160 | 0 | Cut | |
| Red Blend, Giuseppe Quintarelli Rosso | $195 | 1 | Feature | Prestige producer — worth one more push before cutting |
| Garnacha Blend, Pinol Rosso | $112 | 0 | Cut | |
| Barolo, E. Pira e Figli "Cannubi" Rosso | $360 | 1 | Collector hold | |
| Barolo, Fontanafredda "Paiagallo" Rosso | $450 | 0 | Confirm | POS shows a different Barolo pouring instead |
| Tempranillo, Viña Arana Gran Reserva Rosso | $130 | 1 | Feature | |
| Montefalco Sagrantino, Romanelli Rosso | $85 | 0 | Cut | |
| Cabernet Sauvignon, Carpineto "Farnito" Rosso | $100 | 1 | Feature | |
| Cabernet Sauvignon, Eisele Vineyard Rosso | $415 | 0 | Trophy tier | See trophy-bottle section above |
| Cabernet Sauvignon, Paul Hobbs Rosso | $550 | 0 | Trophy tier | See trophy-bottle section above |
| Cabernet Sauvignon, Hundred Acre Rosso | $1,200 | 0 | Trophy tier | See trophy-bottle section above |
| Merlot, Masseto Rosso | $1,000 | 0 | Trophy tier | See trophy-bottle section above |
| Aglianico, La Fortezza Riserva Rosso | $90 | 3 | Feature — watch | |
| Syrah Blend, Badia di Morrona "Taneto" Rosso | $55 | 2 | Fold into BTG | Affordable, food-friendly |
| Syrah, Colgin "ix Estate" Rosso | $260 | 0 | Trophy tier | See trophy-bottle section above |
| Amarone della Valpolicella, Nicolis Rosso | $180 | 1 | Feature / dinner |